My role
UI/UX Designer
year
2018-2020
Contributions
• Built UI Style Guideline from 0 to 1
• Designed visual UI of festival Apps
• Optimized the purchase process and improved user fluency
• App store ASO optimization
• Homepage, store, search page, IM UIUX optimization and revision
• Google's best mobile website ranked second
• Participated in double 11 design projects twice

Ruten

Ruten is the largest auction website in Taiwan, with a transaction value of 330.5 billion yuan in 2018 and a total of more than 400 million items, it is the fourth largest auction platform in the world and an AI e-commerce platform with the most members and rich objects in Taiwan.

30

03

01

Years of Epxercience

Held WorkShop

Project Quantity

As a UI/UX designer in Ruten, I collaborate with PM, designers, and developers to create and iterate end-to-end e-Commerce PC & Mobile product experiences. Define the design system, clarify project needs, and design UI for every project.

And I'd also participated in holding a design thinking workshop with product teammates, dedicating to integrate this tool to our official project workflow.By sharing these UI/UX knowledge to other departments via a workshop, bring in UX conscious to every partner to build a better product together.

My Workflow

Projects

UI Styleguide & Component

Duration: 2018 to present

The original Ruten products didn't have any guidelines, and the components in different pages and devices all in a mess, so we decided to build a style guideline to implement this change on every Ruten products. We took a reference from Material Design and Human Interface Guidelines. And finally, made a document with Zeroheight online service.

This atomic design collaborates with the developer’s Vue component plays an important role in project collaboration and component reuse.Convenient to engineers and all company partners to review it easily anytime, and maintain it with the design team together.

Style guide

Empty

UI/UX Optimization

Duration: 2018 to present

Ruten is a ten years local e-Commerce website, there are many functions that need to be optimized. As the first UI designer in Ruten, I optimized many pages like the landing page, search result page, store page, product page, spec page, and category page. I follow the UI guideline and care about user experience. Iterating design and get feedback from the users.

Prototyping

Shopping cart optimization

Duration: 1 months

This is the project which because too many user complain the button in the shopping cart which is easily to be tapped it accidentally, and the problem is that in Ruten's transaction procedure, if user confirm their purchasement, then the seller have to pay the transaction fee to the platform.So this design truely provoke the sellers on Ruten.

After my researching, I sort out the informations on the UI,  narrow the confirm button to decrease the accidental touch add freight fee in this page ,let users clear to the item cost, then add some status guide the users.In this change, there are no more customer complaints about this problem.

Festival Visual Design

This is the UI design for different festivals, collabrate with other designers, design for the App and mobile web, apply to the tab bar,launch screen and App icon.

Double 11 shopping festival

Double 11 shopping festival is the most important festival for the e-Commerce industry, I involved in this project in 2018 & 2019, participated in many marketing events like coupon discount or lottery and relative functions, designed the main visual with design team and defined tag principle together.

Pi Wallet

Duration: 2 months

Pi wallet is a mobile payment app, this project is to concatenate with Pi wallet, and users can use it as their payment option. I was responsible for figuring out the flow and creating a fluent payment procedure. In this project, I learned a lot of cash flow for electronic commerce, and have the ability to add a new function in the original payment flow.